what we believe
in a world of impossible standards and conflicting ideals, float embraces the beauty of the journey. life moves in waves—ups and downs—but we rise, always striving to become who we are meant to be.
mindful elevation is our practice. with grace, we embrace growth while pausing to stop and smell the roses, cherishing the small joys along the way. we believe in balance—the continuous evolution into our best selves while fulfilling our higher purpose.
so, love every minute of the journey. let float elevate your confidence and shape a lifestyle that blends progress with presence, allowing you to ascend toward your purpose while savoring the view.
float aims to deliver the highest quality fragrances created cruelty free, with the environment in mind, free of all the harmful juju magumbo; sourced from manufacturers that share our beliefs.
however, float isn’t just a fragrance brand, it’s a lifestyle, which is why we offer apparel to boost your style, confidence, and remind you of your higher purpose.
about our founder
“i grew up with a dream to play collegiate football; i spent countless early mornings, late nights and time grinding in and out of practice to help achieve that goal. finally, it felt like i was getting the recognition i deserved—until my career was unexpectedly put on ice by a devastating injury, which would’ve required intense surgery to repair. at this time i realized that it wasn’t God’s plan for me to be an athlete anymore, but to be a disciple and influence others. since then i’ve focused on my relationships with family, friends and my Savior.
my goal now is to influence the world in a positive way by elevating their confidence, lifestyle, and relationships through fragrances and apparel that promote a message you’re unafraid to wear, while keeping a style that is extremely high quality and versatile for any wardrobe.
much love to everyone who has influenced and directed me to be a better disciple and realize my purpose.
-jonas cox